Your product packaging represents your brand, so it's important to create a package design that will become instantly recognizable by your customers. Your product packaging needs to have personality, capture attention, and communicate the attributes of your company's brand. Unfortunately, designing the perfect package isn't always simple. It does become easier, however, when you take these things into consideration.
Choose Colors Wisely
Shopping is as much an emotional process as it is a practical one, and because color influences human behavior and emotions, it's important to choose the right colors for your product packaging.
Every business needs to advertise. A great way to get the word out about your business is using promotional products. Face it – people love free stuff! But advertising with promotional products isn't as easy as just picking whatever item is on sale, getting it produced, then handing them out. To make the most of your investment, follow these tips:
1. Align the product with your business.There are thousands of products to choose from – how do you know which one to choose?
Trade shows have an overwhelming reputation for being a sea of tables, cloths and backdrops. In such an arena, how do you set yourself apart? When you're planning for your first trade show, you'll want to focus on being unique. From the design of your display to the interaction at the booth, you can make it memorable. Here's a look at three ideas to make your trade show booth one to remember: