Over the years, the internet has become such a crucial aspect of everyday life. The COVID-19 pandemic has made people even more reliant on the internet for their business and personal activities. That means more people are shopping and conducting transactions online. However, hackers may pose a risk to the online identification data you collect. Therefore, as an online entrepreneur, you must strive to manage your online identity. Doing this enables you to keep your brand relevant and disburse crucial information to your clients. Here are some top online identity management tips to help you win the trust of your clients:

Create a Business Profile on Google

The best way to connect with clients on Google search is through your Google Business Profile. That's because most clients use Google Maps to look for businesses near them. It is crucial to keep updating your profile to ensure the information provided is accurate. For instance, if you change your business opening hours, indicate it on your Google Business Profile. Google posts and updates ensure that your current and potential clients receive essential information about your business promptly. 

Collect Only the Information You Need

The mistake that most online businesses make is to collect every possible detail about their clients. Some information may not be useful to your business. Ideally, you should consider why you need specific information from your clients, when you need it, and how you will use it. That way, you collect only the essential information and thus reduce the risk of identity theft. Moreover, asking for too much information might seem intrusive for some clients. 

Put Up Safer Authentication Steps

While most people understand the importance of protecting their online information, they don't know the fine details on how to go about it. A smart and easy way to safeguard your online identity is by investing in systems that offer a high security level for accessing your business site. Multi-factor authentication (MFA) is one measure you can put in place. This authentication method allows sending an email link, SMS, or calling a user to prove their identity. 

Managing your business's and clients' online information builds an excellent reputation. Customers will be more willing to do business with establishments that seem to care about their online safety and security. The tips listed above should help you build a strong online identity management system. If you don't know where to start, hire experts in the field to put up the ideal online safety system for your business.